Like millions of internet advertising experts and consumers, we too are tired of the spam emails that are being sent to our junk box. We also wonder why consumers like us are getting so much spam in our personal inboxes supported by free email providers. On a regular weekday, some of us receive 200 spammed emails per day; everything from Viagra sales pitches to emails that want people to claim $1 million from a Nigerian bank account.
The interesting part? When you attempt to add security features, some important emails get thrown inside the junk box. People are losing important messages because they are sent to spam and hamburgered between 200 other non-important junk emails.
Aren’t we all tired of this? Don’t we want to know how to deal with this problem? Well, Wisdek has the answers for you and we want to share them with the rest of the internet advertising world. It would be a great mistake to ignore this issue and sweep it under the rug.
Centre for Democracy and Technology set up 250 dummy emails in a 6 month period. Within that period, it received a total of 8842 email messages that researchers classified as unsolicited emails, otherwise known as spam. 97% of that spam was received by 6 email messages listed on: GetNetWise.org, CDT.org and ConsumerPrivacyGuide.org.
Spam is flooding the internet in an attempt to force the message onto those who would not willingly choose to receive it. Most spam is commercial advertising, often for questionable products, get-rich-quick schemes, or illegal solicited services. Spam costs the sender very little to send — most of the expenses are paid for by the recipient or the carrier.
There are two main types of spam, and they have different effects on Internet users. Cancellable Usenet spam is a single message sent to 20 or more Usenet newsgroups. Usenet spam goes after “lurkers”, those who read newsgroups but rarely or never post and give their address away. Usenet spam mugs users of the usefulness of the newsgroups by overpowering them with a bombardment of advertising. Furthermore, Usenet spam subverts the ability of system administrators and owners to manage the topics they accept on their systems.
Email spam hits individual users with direct mail messages. Email spam lists are often produced by scanning Usenet postings, stealing Internet mailing lists, or searching the Web for email addresses. Email spams typically cost the user money out-of-pocket expenses to receive.
One nauseating variant of email spam is the distribution of spam to mailing lists (public or private email discussion forums.) Because many mailing lists limit activity to their subscribers, spammers will use automatic tools to subscribe to as many mailing lists as possible, so that they can grab the lists of addresses.
Email addresses that are registered on e-commerce site, are listed as contact for domains in the WHOIS database or are posted to online discussions are the most vulnerable to spam. Usenet Newsgroup postings are the second largest sources of spam. That means that if you registered your email for a newsletter on a website, you may be hit with spam from unsolicited, annoying parties. What can I do to kill spam?
– Cloak Your Address: Disguise the address by simply replacing the @ symbol with AT or even coding the address HTML. The shelf life of an email when it’s pulled of the web is fairly short.
– Use Dummy Addresses: Before providing a site with your real email address, test it out using dummy addresses. Disguised email addresses receive little or no spam.
– Opt Out Immediately: Almost all sites that ask you to register with them have an opt out option for commercial emails. Don’t opt in now and opt out later. Studies show that spam emails still continue after the two week grace period has ended.
– Consider buying a proper spam filter, if your internet service provider has not provided you with one already.
Wisdek Internet Marketing Specialists are all too familiar with e-mail spam and junk mail. As a Better Business Bureau member, we constantly fight to stop spam using spam filters and spam blocker techniques in conjunction with anti-spam software.